just rese.
H.I.P.S. EP
Creative Project Management
CONCEPT IDEATION.
just rese came with an ep 75% complete without any direction regarding artwork nor theme. I sat with him and listed to the project, taking note of lyrics, melodies, and sound. In asking questions about the songs meaning to himself, unpacked the story about the turbulence of love in the grey areas. A story of a man navigating through the up, downs and assumptions, and mistakes made loving in “Situationships”.
PRODUCTION MGMT.
Prior to releasing H.I.P.S., just rese needed album and single art as well as a video to generate anticipation for its release. We needed timely execution of several creative projects to achieve all the assets needed for a proper release. I took it upon myself to manage the coordination of these assets coming to fruition, so the artists can focus on the music production without interruption.
CREATIVE DIRECTION.
just rese needed help with the aspects outside of the music. Albums are not created alone, and I was able to bring together the various moving parts needed to facilitate this process. I oversaw that all aspects were inline with the theme of the project and ensured all details represented the artists in the proper light that entices new and existing listeners prior to the ep’s release.